ThinkStream

Fun w/ MIDI

by admin on Oct.13, 2010, under Posts

Great track from Oneohtrix Point Never, like a more refined version of indulgent 80s synth-pop, from the always great ISO 50 blog.

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iPhone Camera Disappeared

by admin on Mar.11, 2010, under Posts

Has your iPhone camera left you? Vanished without a trace? Can’t imagine where it went?

Did you just configure Microsoft Exchange for your iPhone? I thought so.

If you are tying into an Exchange server that isn’t setup to specifically allow the phone, the camera app simply disappears. If you happen to know your Exchange Admin, give him a ring. Exchange 2007 has active sync policies, one of which is to disallow the camera. Hopefully they’ll see clear to enabling it for you.

But what if you aren’t actually using an Exchange server? If you are like me, you are using the Exchange feature on the iPhone get take advantage of push email and calendar service from Gmail and/or Google Apps.

The simple answer is to disable the SSL protocol in that account. Less secure, probably, but can you really live without that camera on your phone? I didn’t think so. Here’s where to look:

Settings > Mail, Contacts, Calendars > (click on your Exchange account) > Account Info > (toogle “Use SSL” off)

Wasn’t that easy?

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I’m joining CRAFT | Media / Digital

by admin on Feb.23, 2010, under Posts

I’m proud to announce that I’m joining CRAFT | Media / Digital as a founding partner. CRAFT is the first firm in the political space to integrate television media, online and print communications. Michael Turk, another partner, summarizes the ideas behind CRAFT and what differentiates us from the myriad other political consulting firms in town in his inaugural post on Framework, the CRAFT blog.

In essence, CRAFT integrates the different channels that political and public affairs campaigns utilize to move message and raise money.  This is important because right now, campaigns are beholden to different consultants and companies that represent narrow specialties in each channel.  Each feels it must compete with the others for its “share” of the campaign budget, and at the end of the day, everyone’s message is “spend money on our channel.”

CRAFT transcends this broken model by offering strategy and services across channels, allowing for the right strategy to trump focus on any given channel.

I’m also excited to join what Shira Toeplitz at CQ’s Shop Talk calls the “new media GOP big guns“ at CRAFT, including Brian Donahue, Justin Germany, Jon Henke, and the aforementioned Michael Turk.

I’ll be taking all my industry posts and shop talk to Framework on the blog front, but will continue to post personal thoughts here at ThinkStream.

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Politics Magazine Looks at KBH SEO Debacle

by admin on Dec.14, 2009, under Posts

I hope if nothing else that campaigns learn from this fiasco to look before they leap and hire qualified people to execute message strategy online.

Oh, and I’m quoted near the bottom…

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Social networking voice

by admin on Sep.24, 2009, under Posts

Who is your client’s social media voice? Why?

Replace “company” with “campaign” and I think you’ll see that Kory Kredit at MediaPost makes a compelling argument against outsourced social networking for candidates and organizations moving message online.

Obviously necessity dictates that social media interaction be outsourced when no other resources are available, but when they are, perhaps social media advisors should be more focused on training and empowering our political clients to communicate what they know best in the social media space, while they guide them with strategy and help them evaluate results via monitoring and metrics.

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Twitter overtaking FB for referring traffic

by Matthew Dybwad on Jun.08, 2009, under Posts

Todd Zeigler at Bivings breaking down his own anecdotal evidence for Twitter being a better traffic referrer, along with some good reasons why this would make sense, including a point that dovetails well with the Time piece “How Twitter Will Change the Way We Live“:

Ultimately, I think Facebook is still primarily about your friends, while Twitter is more about content discovery (and, increasingly, brands and celebrities). I have no doubt this will change as Facebook continues to grow and tweaks its model further. But for now the nature of Twitter makes it a better driver of traffic than Facebook, at least in my experience.

Does Facebook Drive as much Traffic as Twitter?

Twitter has already distinguished itself as being more relevant to its users than Facebook has, and with a fraction of the audience is driving more traffic to at least some websites. As the Time article points out, Twitter is actually enhancing the covnersation:

Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from “passed links” at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.

What Todd refers to as “content discovery” really goes to the heart of Twitter’s value: it’s not about what your friends had for breakfast — it’s about what your peers think is important right now. People who get that and follow intelligently get value out of Twitter.

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John Kasich's multichannel announcement

by Matthew Dybwad on Jun.06, 2009, under Posts

Nancy Scola at techPresident taking notice of John Kasich’s campaign announcement online blitz (full disclosure, Kasich for Ohio is a client of emotive, llc):

“Announcing your candidacy through a multimedia assault has very quickly become the new normal. Today’s example: John Kasich, who announced for Ohio governor yesterday via an integrated blend of YouTube, Facebook, Twitter, blog, and more.”

Clearing the Cache: The Outside White House | techPresident

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Direct Mail Does Not Work (On Me)

by Matthew Dybwad on May.23, 2009, under Posts

I’ve sit down to actually process snail mail, which I probably do once every other month, and one thing has become painfully clear. Organizations I care about are wasting my precious contribution dollars by sending me expensive and elaborate mail pieces designed to get more of my money.

Newsflash: I will never send you money by mail. Ever.

I could (and have) opened a mail piece, been blown away by the message, been moved to tears by the imagery, and totally agreed with everything the organization stands for and is trying to convey, and still will NEVER GIVE BY MAIL.

This should not come as a surprise. Given the socioeconomic demographic information about me plastered all over the Internet, credit bureaus, and countless “public information” depots that smart organizations match their housefiles against, the fact that I’ll never send a paper check through the mail to anyone should be as plain as the nose on a direct mail vendor’s face.

It’s not that I don’t care. I do. But I haven’t physically touched a checkbook in almost a decade. I don’t write checks. I barely open my snail mail, and then only if it looks like something that came from a government entity that is trying to levy some kind of fee against me. Frequently I get junk mail that tries to look like these notices. This only makes me angrier.

Second newsflash: I give online. It’s easy. It’s fast. It’s ridiculously more secure than sending sensitive information through the United States Postal Service.

And best of all, how much does it cost my favorite organizations to proposition me for more money via my favorite means of communication? Almost nothing.

Direct mail is not dead. Far from it. They make all kinds of money. But not on me. And many others I suspect.

So, in summation: fire your direct mail firm if they are sending your fundraising pieces to me. Find one that can actually save you money by not wasting dollars propositioning people who obviously will never engage with them in that channel. Send me an email. Better yet, create something online that is so compelling that friends and peers will actually send it to me on your behalf because they recognize a) how compelling it is, and b) that I will also find it compelling. Then your communication comes to me from a trusted source with a high degree of relevancy.

Then I will give. Generously, and instantly.

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Blog Outreach Strategy in 200 Characters

by Matthew Dybwad on May.20, 2009, under Posts

PdF Chat Time with Jon Henke | Personal Democracy Forum: “Jon Henke: Outreach strategy: Get to know bloggers. Be one of them. Be credible. Be interesting. Keep it short. Respect their time. Don’t just ask for favors. Try to help bloggers whenever you can. And NEVER send out a press release.”

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Adapt Marketing Communication for Campaigns

by Matthew Dybwad on May.19, 2009, under Posts

Translate this to campaign signs and turn your supporters into photogs who can post pictures back to the candidate site that make it look like the whole state is covered in the candidate’s brand:

Major Ad Campaign for Starbucks to Focus on Quality – NYTimes.com: “The idea for the Starbucks photo contest came from watching what people already do on Facebook and Twitter, said Chris Bruzzo, vice president for brand, content and online at Starbucks. Each year, people race to post the first photos of Starbucks shops decorated in red for the holidays, he said, and on Flickr, people vie to post photos that include multiple Starbucks stores in the same shot.”

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