ThinkStream

Episodic video: the best your brand can get

by Matthew Dybwad on Jan.28, 2009, under Posts

From a political perspective I think campaigns are now getting to the point where they are ready to embrace outrech efforts that go past the usual “give me money now,” and “vote for me on election day.” The article below is a good synopsis of the potential of episodic video content to be the best ongoing representation of a brand (or candidate) available. As production technology gets easier and easier this type of content should proliferate across campaign websites, and candidates and staff should start thinking of their campaign itinerary in terms of opportunities to record and repurpose their offline activity for online gain.

MediaPost Publications Goodbye Banners, Hello Webisodes! 01/27/2009: “Where banner ads simply flash a message, and rich-media ads only invite interaction, good content and Webisodic series hold the customers’ attention for minutes at a time, lure them back for repeat exposure, and communicate much more than the often forgettable ‘buy me’ messaging of a traditional 30-second spot.Where banner ads simply flash a message, and rich-media ads only invite interaction, good content and Webisodic series hold the customers’ attention for minutes at a time, lure them back for repeat exposure, and communicate much more than the often forgettable ‘buy me’ messaging of a traditional 30-second spot.” Learn more from Motorcycle Pundit


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