I’m proud to announce that I’m joining CRAFT | Media / Digital as a founding partner. CRAFT is the first firm in the political space to integrate television media, online and print communications. Michael Turk, another partner, summarizes the ideas behind CRAFT and what differentiates us from the myriad other political consulting firms in town in his inaugural post on Framework, the CRAFT blog.
In essence, CRAFT integrates the different channels that political and public affairs campaigns utilize to move message and raise money. This is important because right now, campaigns are beholden to different consultants and companies that represent narrow specialties in each channel. Each feels it must compete with the others for its “share” of the campaign budget, and at the end of the day, everyone’s message is “spend money on our channel.”
CRAFT transcends this broken model by offering strategy and services across channels, allowing for the right strategy to trump focus on any given channel.
I’ll be taking all my industry posts and shop talk to Framework on the blog front, but will continue to post personal thoughts here at ThinkStream.