I hope if nothing else that campaigns learn from this fiasco to look before they leap and hire qualified people to execute message strategy online.
Oh, and I’m quoted near the bottom…
Designed by Mr. Kevin Lee Didit
SEO starts with actually being the best resource on your target keyword.
Once you have the relevant content, then you can focus on streamlining your site for being read by robots.
Google PageRank — named for Larry Page. (Bet you didn’t know that.) The toolbar tells you how important this page in relation to other pages like it.
Search engines do not index content in DHTML or AJAX elements. (at all?) (visibility vs. display?)
“Any time the user’s experience and the Spider’s experience diverge, it’s bad.”
Content: Use the inverted pyramid style for writing to get relevancy at the top of the page.
Search engines don’t follow pull down menus? (does that include Suckerfish, all CSS driven?) (need to compensate with sitemap to get the robots moving through all the pages on the site).
Links to your site from other sites that use your keyword are a (or the) primary determiner of page rank.
Reciprocal linking is not as heavily weighted as one way links. Benefit only goes from the linker to the linked.
…had to take off for the airport, I’ll try to find a more comprehensive post on this session or simply link to the presentation online as soon as I can…